NISSAN@HOME

 

The agency approached us with a bold concept for Nissan@Home — a social-first campaign built around the idea of cars moving in reverse, returning home from their adventures.

From Pinterest to Instagram and Facebook, each piece was designed to feel native to the feed while maintaining the unified idea that anchors the campaign:

 
 

The Ask

 

The campaign aimed to reimagine the journey home as something just as thrilling as the road ahead, connecting the excitement of driving with the comfort of home.

 
 
 

Creative Approach

 

We treated environmental elements — dust, snow, and light — as living characters within each scene, adding depth and energy to the reverse motion and making every moment feel more alive.

Together, these elements create an emotional arc that flows from adventure to calm to home.

 
 
 

By reversing direction, rethinking space, and designing around each platform’s behavior, we turned a simple motion concept into a cinematic language of connection.

 
 
 

The Nissan@Home project proved that motion design is more than animation — it’s a form of visual storytelling that can evoke connection and engagement across digital experiences.