Facebook Pride Social I Directing & Animation I Jogger
Our endeavors revolve around storytelling, showcasing diverse lifestyles through our spots.
In particular, the Pride Gamer concept materialized with the creation of avatars. These avatars represent our characters and inhabit an online world we crafted for them. We aimed for a simple style, reminiscent of 8-bit aesthetics but infused with a modern twist.
Our primary objective was to ensure that the avatars authentically mirrored the appearance of our cast members. This deliberate effort aimed to establish distinct parallels between their real-life appearances and virtual avatars, facilitating a smoother transition within the editing process.